From like to buy - Newsletter #2

It’s the golden question of social media – how do you turn a ‘like’ or ‘share’ into a purchase? If there was a simple answer, we’d all be millionaires – but sadly there isn’t. Likes and shares are often dismissed as soft metrics, but they do serve a purpose. Showing the level of engagement a particular audience has with your brand and its content. The more active an audience, the more they engage positively with your content, and the more likely they are to move from considering to purchasing...

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Jon Dark