Cry Havoc appointed lead Content Agency for Solgar and Nature's Bounty

Cry Havoc get a healthy boost with Nature’s Bounty win

Cry Havoc, the Leeds and London based design, packaging and content agency, has been appointed by The Nature’s Bounty Company to create the visual identity for their Solgar and Nature’s Bounty brands, including social and digital content, following a competitive pitch.

Founded in 1947, The Nature’s Bounty Company is one of the world’s leading vitamins and supplements businesses with a family of wellness brands committed to providing health conscious consumers with the very best vitamins and nutritional supplements. 

Commenting on the appointment, Gordon Lott VP Marketing and eCommerce International, said; “We were impressed with Cry Havoc’s creativity and understanding of where we want to take the brands on an international basis.”

Jon Dark, Managing Director of Cry Havoc, commented; “This is a great win for Cry Havoc, working with two of the biggest brands in the VMS (Vitamins, Minerals and Supplements) sector.”

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Fliss Gibbeson